Experience
Design philosophy
I use storytelling tactics within design to articulate experiences that feel personal. I find and reveal the designs and words that empower understanding, foster curiosity, and improve our lives in an ever-evolving world of information. The words I write are the guide, the companion, the narrator of an experience.
In a partnership, you can trust me to bring clarity to complexity, uncover direction in ambiguity, and find the thread that weaves everything together—the story.
Guiding principles
Create responsibly & inclusively
Encourage, inspire, & recognize others
Maximize the benefit of design & technology on the world
Specialty skills
UX writing & content design
Design strategy & vision
Information architecture
Key messaging & props
Product development
Terminology & glossaries
Taxonomy & controlled vocabularies
Tone & voice frameworks
Style guides & patterns
Platforms & enterprise tooling
Foundations & systems
My roles
Human Interface Design
September 2023–Today
I’m building amazing things and collaborating with brilliant people in Apple’s Design Studio.
Design Manager / Design Lead
March–August 2023
I led a team of writers and designers focused on guiding listeners through moments of discovery, consideration, engagement, and retention across paid subscriptions and à la carte purchases.
Additionally, I built content frameworks and foundations to leverage across machine learning and messaging platforms to improve tooling, content recommendations, and ML models.
UX Writing Lead
January 2022–March 2023
I led the design strategy and information architecture for the company’s messaging platform, and steered the creation a holistic messaging UX so that Spotify’s communications with listeners, artists, and creators are streamlined and purposeful. Think: in-app modals and banners, contextual cards, push notifications, and emails.
I also created and maintained messaging patterns, systems, and standards, drove initiatives to design and test new messaging formats, developed localized tone frameworks, redesigned platform tooling, and collaborated with global product and marketing teams to deliver high-quality messaging experiences.
Staff Content Designer
January 2021–January 2022
I led content design for the company design system and built a centralized user interest taxonomy for Meta products, primarily used within Facebook and Instagram. I also regularly mentored and up-leveled craft for 5–6 junior and senior designers. I also continued supporting the central platform team as a mentor and strategic thought partner.
Senior Content Designer
September 2018–January 2021
I was the lead content designer on high-risk, sensitive language related to privacy, data, and various humanitarian issues. In this role, my projects spanned COVID-19 research maps, racial injustice initiatives, voter empowerment efforts, and privacy compliance standards.
I was also the lead for central platform products, including internal systems and tooling for internationalization, messaging, metrics, experimentation, and user data.
Prior, I was the first content designer for external-facing metrics and experimentation tooling. I guided product teams and other designers in metrics creation, data visualization best practices, and metrics naming and defining. I also worked closely with engineers to build internal tooling experiences that supported new and power users across Meta apps.
UX Architect + Team Lead
March–September 2018
I led a team responsible for the customer engagement experience, including customer-facing messages, contact/FAQ pages, and chatbots. I defined the information architecture and content strategy, while directing UI design and copy from low-fidelity to finalization. I also partnered with product managers, researchers, and data scientists to identify opportunities, and then collaborated with to deliver solutions.
Accolades: Lowe’s Digital Top Performer of 2018 (org of 300 people)
UX Content Strategist
October 2017–March 2018
I was the sole content strategist and writer for new and proprietary brands on Lowes.com, including the launch of Craftsman products and brand-focused campaigns (winter holidays, Father’s Day, Independence Day) for business priorities. I partnered with marketing, customer service support ops, product managers, researchers, and data scientists to build and optimize for high-traffic holiday moments.
Communications Consultant
January–October 2017
I consulted with enterprise digital, merchandising, HR, PR, and contact center teams to support new and existing business initiatives by developing employee-facing communications strategies and content, such as editorial calendars, weekly sales newsletters, emails, and knowledge management articles. For each communication, I was responsible for gathering all requirements, auditing content, and ghostwriting and adhering to the "sender's" voice and tone. I also created production templates for editorial calendars and knowledge management articles.
Senior Technical Writer
May 2016–January 2017
I implemented and streamlined style and process guides for employee communications, authored and coded store and contact center knowledge management articles, and served as team editor to review content before publication for voice and style consistency.
Grant Writer
August 2014–May 2016
After a promotion, I oversaw and wrote new grants at the state and federal level. I worked with a wide range of stakeholders and partners, including state medical examiners, epidemiologists, county and state health officials, the White House ONDCP director, and community members to perform research and gather insights for publications, support material, and grants.
Publication: Project Lazarus: An Innovative Community Response to Prescription Drug Overdose. NC Medical Journal
Designer & Strategist
June 2012–August 2014
I developed the organization's target audiences and creative strategy per audience, and wrote and designed all web and print material. I created brand packages for the parent organization, as well as state and federal subsidiaries. In addition, I developed informational literature and toolkits aimed at raising awareness, supporting treatment, and de-stigmatizing opioid addiction.
Education
Creative Writing
Continuing Studies
I take classes ranging fiction to memoir to classic films. The classes fuel me creatively outside of work, while offering new ways of creative problem-solving and storytelling.
English Language & Literature
Bachelor of Arts
I graduated Magna Cum Laude from a writing-intensive program, and double-minored in Women & Gender Studies and International & Global Studies.
Accolades: Academic Merit Scholarship, University Honors, Internship to edit and review book material with author Rosie Molinary